Press
releases are no longer just random announcements by businesses to
increase customer awareness. With more and more people preferring to
read online, press releases have shifted focus to make its presence felt
online. Companies have used this opportunity to work in favor of their
online presence. The focus has been to create press releases that are
SEO friendly, which will boost their search engine rankings. However,
the challenge is that most fail to understand what they need to do, and
what they need to avoid when writing a press release for SEO purpose. In
this article, we will look at a few dos and don’ts that will help you
make your press release SEO friendly.
Dos
Research
When it comes to anything related to SEO,
research is a must. You need to know the keywords your customers are
looking for when searching for products and services offered by you.
This will give you a clear picture of the words you need to target.
Avoid guess work, because it may spell disaster. There are many free
keyword research tool available on the net which you could use. Make a
list of the top key words and make use of them when writing your press release.
Placement
Knowing
your keywords is good, but placing them correctly in your article is
very important. The optimization of your press release hugely depends on
how you place your keywords in your press release. To get a better
result in search rankings, you have to include the keyword in your title
and subheadings. Also make sure that your first paragraph too has the
keyword included. For the rest of the press release, use the keyword wherever possible and wherever it makes good reading sense.
Back Links
Add
some key-word rich anchor text back links to your press release that
diverts readers to your website. Your readers will be able to get more
information when they get to your website. Now this helps to increase
organic traffic to your site. However there is something more that you
can accomplish with key-word rich anchor text back links. It helps
increase the ranking of your linked page as well.
Don’ts
Stuff Keywords
You
would not want to unnecessarily stuff the keywords too many times in
your press release. Rather than concentrating on stuffing keywords in
your press release, try and write a press release
that is easy and fun to read. Creating such a press release will
automatically take care of the optimization and will also ensure that
people read it.
Keyword Density
There
were days when people talked about keyword density being so important
for SEO. Believe me those days are far gone. Search engines do not work
on key word density any longer. Focus on writing a good press release and don’t bother about measuring your keyword density.
Mechanical
Writing press release
to improve your search engine ranking is good, but only that in view
will not work well. Writing something that is informative, interesting
and well written surely makes it worth a read. Simply put, write your
press release to be read by people not by machines.
The
next time you think of a press release think of these things. Write a
newsworthy press release and enjoy good media coverage as well as a good
search engine ranking.
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