Monday 26 August 2013

SEO? SMO? SEM?! Learn the What and How of them

Firms today have no doubt grown to appreciate the efficacy of SEO, SEM and SMO services in taking their business viral. OK, now what are these and how does a company incorporate it into their business? One way of incorporation is to get your hands dirty, as it were, and do it yourself. The Internet does have a good many DIY guides to online marketing. But most firms are opting for professional SEO consulting services to take control of this crucial aspect of marketing. The intricacies involved are best to left to the experts – the SEO Consultants.
                                                                                   
   
                
The term Search Engine Optimization (SEO) has become a word synonymous with online visibility.  A lot has been said about SEO services. It can be further divided into on-page and off-page SEO: on-page optimization which includes working on the pages of the website itself, and off-page optimization which includes working on it ‘off-site’ as it were, making use of link-building and other tools that is directed to building traffic towards your website covers through other sites. A blend of both is required to gain the necessary attention online. Article Submission Services is just one of the growing off-page SEO techniques that have found a growing importance long with Blog Posting, Press Release Distribution and others.

Search Engine Marketing (SEM) and Social Media Optimization (SMO) are two other names that are of equal importance as online marketing tools. Here is a glimpse into them:

Search Engine Marketing (SEM) is a tool that increases visibility of websites in Search Engine pages through advertising and optimisation. SEM uses Search Engine Optimization (organic service) and Paid Inclusion Services or Pay Per Click listings (inorganic services) to achieve this objective. So it is effectively a wider discipline that incorporates SEO in its function.

Social Media Optimization (SMO) utilizes Social Media to increase visibility and build publicity for websites.  Social Networking sites like Twitter, Facebook etc., RSS feeds, social news, blogging and bookmarking sites have been the primary media for SMO operations. It has a huge relevance in SEO Marketing by its ‘like’ and ‘share’ option which gives Search Engines an idea of the popularity and superiority of a website providing a sound basis for its ranking and visibility on Search Engine Results pages.

Another very effective tool in online marketing is the Social Bookmarking feature. This is an online tool that makes effective use of backlinks through bookmarking your content in Social Bookmarking sites. Over time this bookmarks will mean a higher Page Ranking on Google and such websites. The thing to keep in mind while selecting the social bookmarking site for your specific web content is to ensure that the site has a do-follow link. There are a number of High Page Ranking Do follow Blog commenting sites that can be tapped to create high PR backlinks for your web content. Internet Marketing specialists like Web SEO Mall who specialize in all SEO related services, offer affordable SEO packages with permanent One-way links that last a lifetime. They provide customized tags and descriptions for your website that ensures traffic and high PR. Along with all these tools they also perform an SEO audit of your website to optimize your web performance in Search Engine listings!

The world of Internet Marketing has much more than you thought isn’t it? I hope this article has helped you with knowledge of the basics. DIY doesn’t look that simple any more right!? No worries take it the professional way – speak to an Online Marketing Consultant today!

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Wednesday 21 August 2013

Small Business SEO Funda – Simple, Affordable and Risk free

Starting up a business of your own? Excellent stuff! I’m sure everything is set up and you are raring to go. Running a small business and want to take it global? Awesome! You must have formulated a plan to globalize your business. In any case, listen up all you entrepreneurs – here are a few nuggets of information that will no doubt boost your presence in today’s market. This article will mainly concentrate on how you can gain online visibility through tools like Search Engine Optimization, Search Engine Marketing and Social Media Optimization. So let us begin on why you need these tools first of all...

          

       

Small business is what it claims to be – Small in terms of workforce, budget and geographical reach. With relevance to Marketing your business, it means that you most likely do not have a team of professionals dedicated solely to the Marketing of your products and services. It means that you cannot be spending loads of money on Marketing techniques that may be a hit and miss. It means that you cannot be hopping on to jets to market yourself around the globe. Good news is that you do not need all this to make your presence felt in the global market! Here is where an online reputation comes into picture. Building your business online is the simplest, most affordable and risk- averse option today. Here is a bit more about Online Marketing.

You goal in online marketing is to Get your website on the top of Search Engine Results. The path best travelled is a blend of on-page SEO and off page SEO techniques. First things first – get a radical website with original, well researched, unique and excellent content. This takes care of your on-page SEO needs. Now let’s focus on the off-page techniques. These techniques focus on driving traffic to your website by effective use of backlinks. Link-building is the mantra and Effective SEO Content is the name of the game.

SEO Content Writing is big in the world of Internet Marketing today. Article Writing, Blog Writing, Review Writing, Webpage Writing and Press Release Writing all aim at a high PR (Page Rank) Directory submission. Search Engines like Google prioritize websites with high votes or ranking. Social Media Optimization are another great way to get there. Social Bookmarking is one of the ways in which your content can be bookmarked publicly and ‘liked’ by readers which leads to ‘votes’ and in time leads to High Page Ranking getting you that much closer to your goal. That’s just a glimpse of the services out there. Did you know that you can also buy cheap Twitter followers!?

A lot to wrap your head around isn’t it? Go Simple – Hire an SEO consultant. Professional SEO Consultation Services have all these and more in their kitty and can help you choose the best for your company.

Are you trying hard not to ask the inevitable question? Hold on! I found real dirt cheap deals on Web SEO Mall.  Buy cheap Twitter Followers for less than 12 dollars for 500!  200 Article Submissions for just 14.95! 200 Social Bookmarking Submissions for as low as USD 20.95! Now that’s Affordable!

You do not need a million dollars to get your business booming. What risk can there be in investing on SEO Services? The content you pay for is permanent - indelibly engraved on the pages of the web. So long as the Internet is in action so is your name on it – Risk Free.

All the very best in your business venture!

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